The Sneaker Freaker x Nike Book

Sneaker Freaker has celebrated Nike’s recent Genealogy of Innovation exhibition by publishing a retrospective 240+ page guide book.

The story begins in 1971, when Phil Knight and Co. release ‘The Nike’, the very first footwear to wear a Swoosh. Appropriately enough, given it’s a tournament year, ‘The Nike’ was actually a football boot.

The core of the book is an in-depth study of 200 game-changing Nike shoes and football boots, illustrating how Nike’s modern football innovations such as the Magista and Mercurial Superfly have been shaped by Nike technologies developed over the past 40 years.

Extensive interviews with Nike designers including Tinker Hatfield, Martin Lotti and Denis Dekovic offer an insider’s look at how these innovative projects come to life. Produced in true Sneaker Freaker style, the book is laden with vintage Nike advertising, rarely seen prototypes and Nike design sketches

Unfortunately, this is one of those books that money can’t buy. But you can WIN a copy here …

Head on over to SF for more sneak peak pictures .

from Inside The Sneakerbox http://ift.tt/1p8Dzlx