Reebok Classic UK has teamed up with London based lifestyle magazine The Rig Out and LA based film company RSA to produce one of the best creatives we’ve seen in a very long time. In support of the Reebok Ventilator’s 25th anniversary this year, Reebok Classic takes to the streets of New York to tell a story of opportunity, possibility and new beginnings, reliving the brand’s development in the States during the 90’s. The film documents a young Northern lad heading stateside in search of new beginnings, looking to discover what America has to offer. Set to the backdrop of Manhattan and framed by the Gowanus projects in Brooklyn, our protagonist finds the answer to his question and fulfills his destiny. This inspirational film is created with an aspirational creative direction that reflects Reebok Classic’s heritage as a pioneering product brand, celebrating the past, present and future of British youth culture.

This is a breath of fresh air for the British born brand. We can only hope to see more authentic pushes forward like this.

from Inside The Sneakerbox http://ift.tt/18O3iic