Reebok ZPump Fusion
9:31 PM
Reebok ZPump Fusion
ZPump to Fit
On March 4th, Reebok, the global pioneer in fitness innovation, launched the revolutionary new ZPump Fusion in New York City today; a running shoe that uniquely conforms to any foot. The ZPump Fusion was unveiled at a premium and dynamic launch event where guests explored, through interactive HD projection, how Reebok has revolutionized its iconic innovation – The Pump technology – to create ZPump Fusion. “New York City has a unique fusion of different types of people from all over the world – many of which have a serious passion for running and fitness. The ZPump Fusion is a huge step forward in the Reebok running category so we wanted to come here for what is one of the brands biggest and most anticipated launches in our recent history,” said Matt O’Toole, President – Reebok Brand. Boasting a new and proprietary air-filled cage that surrounds and molds to any foot providing a custom, locked-in fit, the ZPump Fusion represents a revolutionary new approach to The Pump technology.
The Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.
The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.
The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPumpFusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners’ foot to provide improved control and comfort as they run.
ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.
from Inside The Sneakerbox http://ift.tt/1EV1OPz
